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Why We Started Eleven Seventeen Media & Company: A Journey Rooted in Purpose



The word "why" is small but mighty. It’s a simple word that asks a not-so-simple question. It sparks curiosity, introspection, and clarity. We hear it everywhere: What’s your why? Why did you do that? Why did you think that? The word “why” holds the power to challenge us and drive us forward.

At Eleven Seventeen Media & Company, we’ve always embraced the power of asking “why.” So, why did we start this company five years ago? Why launch a business in the midst of a global pandemic, when uncertainty loomed over everything? Many asked us:


  • Why are you doing this now?

  • Why start a business during such challenging times?

  • Why do you think you can succeed?


For us, the answer was simple: we wanted to help people. We saw an opportunity to create something meaningful—a way to help businesses tell their unique stories, adapt to a rapidly changing world, and build genuine connections. Our vision was fueled by a deep passion for marketing and content creation, rooted in authentic relationship-building.


A Different Kind of Marketing

In today’s business landscape, it can be hard to trust where your marketing dollars are going. Are they fueling real growth, or just someone else’s ambitions? At Eleven Seventeen Media & Company, we’ve set out to redefine what marketing means in 2025 and beyond.


Our approach is radically different. We believe effective marketing begins with understanding the "why" behind your business. Your "why" is what connects you to your audience and builds lasting relationships with customers who share your values. By focusing on your unique purpose, we craft strategies and content that resonate deeply with your audience and drive meaningful results.


Listening, Creating, Growing

At 11/17 Media & Company, we don’t just provide services; we collaborate with our clients to uncover their goals and needs. By asking the right questions and listening intently, we develop marketing strategies that align with your vision and amplify the "why" behind everything you do.

Our mission is simple: your success is our success. Whether it’s through social media, branding, content creation, or strategy development, we aim to help your business thrive by staying true to its purpose.



Let’s Find Your Why


  • Do you need help identifying your "why"?

  • Are you ready to express your purpose in a fresh and impactful way?

  • Are you tired of asking, "Why isn’t my current marketing working?"


We’re here to help. At Eleven Seventeen Media & Company, our founding mission remains unchanged: our business is your business. Let us help you articulate your "why" through marketing strategies that deliver real results. Together, we’ll create something extraordinary.


Let’s start the conversation and turn your vision into reality.

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